What you get
Audience targeting, offer planning, ad copy and creative, Lead Gen Form setup, Insight Tag tracking, CRM connection and monthly lead quality reports.
B2B LINKEDIN ADVERTISING
LinkedIn Ads Management
Our LinkedIn ads management reaches decision-makers by job title, industry and company size, with B2B campaigns built to bring qualified leads.
Plan My LinkedIn AdsService overview
What is LinkedIn ads management?
LinkedIn ads management is running B2B campaigns on LinkedIn: targeting by job title, company and industry, building lead forms and improving cost per lead.
Best for
- Software and services
- Training and recruitment
- Industrial B2B
- Account in your nameCampaign Manager stays yours
- Audiences agreedtarget job titles and offers
- Qualified leads definedbefore launch
How it works 6 steps
- 1Customer profile
- 2Offer & message
- 3Campaign setup
- 4CRM connection
- 5Optimize
- 6Report
Who delivers it
Nexus Development Solutions, a digital agency based in Pakistan working with clients worldwide, led by CEO Syed Maqsood ul Hassan Gillani and Managing Director Muhammad Shahwaiz Gillani.
WHY IT MATTERS
B2B Advertising That Reaches Decision-Makers
In B2B, one good lead can be worth more than a thousand cheap clicks. LinkedIn lets you target by role, seniority, industry and company.
We build LinkedIn campaigns around your ideal customer, pair them with an offer worth responding to, and judge success by lead quality, not just volume.
LinkedIn’s own Marketing & Advertising on LinkedIn
pages explain the formats: Sponsored Content, Lead Gen Forms, Message Ads and more. We choose the few that suit your offer, instead of trying everything at once and spreading a B2B budget too thin.
WHY B2B CAMPAIGNS DISAPPOINT
Common LinkedIn ads mistakes
Targeting too broad
Paying premium prices to reach people outside your market, such as students or job seekers.
No real offer
Ads say who you are, but not why someone should reply now.
Weak lead forms
Forms that ask too much, or too little to qualify the lead.
Slow follow-up
Leads go cold because nobody calls them for days. Speed wins B2B deals.
Counting clicks only
Clicks look good while sales sees poor-quality leads.
Same ad for months
Professional audiences tire quickly of repeated creative.
WHO IT'S FOR
For B2B companies
with a clear buyer.
And sales teams that
need better leads.
It suits software, professional services, training, recruitment and industrial companies that sell to other businesses.
Your Campaign Manager account stays in your name. We agree target audiences, offers and what counts as a qualified lead before launch.
Nexus runs LinkedIn campaigns for B2B companies in Pakistan, the Gulf, the UK and the US. A focused audience of 50,000–300,000 people often works better than a huge one, because the ads stay relevant to the roles you sell to.
Request a LinkedIn Plan- You sell to other businesses
- You know the job titles that buy from you
- You need more qualified leads
- You want leads sent to your CRM
- Other ad platforms bring the wrong people
HOW WE RUN CAMPAIGNS
From ideal customer profile to qualified B2B leads
- STEP 01
Customer profile
The roles, industries and company sizes that buy from you.
- STEP 02
Offer & message
A guide, demo or consultation worth responding to.
- STEP 03
Campaign setup
Audiences, ad formats, Lead Gen Forms and Insight Tag.
- STEP 04
CRM connection
Leads sent straight to your CRM or inbox.
- STEP 05
Optimize
Audience, bid and creative changes based on lead quality.
- STEP 06
Report
Leads, cost per lead and feedback from your sales team.
DELIVERABLES
What’s Included in LinkedIn Ads Management
Included: audience targeting, offer planning, ad copy and creative, Lead Gen Form setup, Insight Tag tracking, CRM connection and monthly lead quality reports.
Not included: your ad budget, which is paid to LinkedIn. Need a page for the offer? See landing pages. Running several platforms? See paid ads strategy.
Want to stay in front of visitors who did not convert? Add retargeting campaigns. Need people to find you through search too? Combine ads with B2B SEO.
Get My Quote
RECENT WORK
Recent Projects
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Are LinkedIn ads worth the higher cost?
For many B2B companies, yes. Clicks cost more, but lead quality is often much better. We focus on cost per qualified lead.
Can leads go straight into our CRM?
Yes. We connect Lead Gen Forms to most CRMs and email tools, such as HubSpot, so new leads reach your sales team at once and can be called the same day.
Do you create lead magnets?
We can help plan and design guides, checklists, reports or demo offers that attract decision-makers. A useful offer is often the biggest reason a LinkedIn campaign succeeds.
What budget do LinkedIn ads need?
LinkedIn usually needs a bigger test budget than Meta, because clicks cost more. We estimate it after defining your audience, and run the test for at least 4 weeks before judging it.
Is ad spend included in your fee?
No. LinkedIn bills your ad spend directly through your own Campaign Manager account. Our fee covers strategy, setup, creative and management, agreed upfront.
What is the LinkedIn Insight Tag?
It is a small code added to your website. It tracks conversions from LinkedIn ads, shows which companies and roles visit your site, and lets you retarget those visitors.
Which companies get the most from LinkedIn ads?
B2B companies with a clear buyer and a high deal value, such as software, consulting, training and recruitment firms. If one client is worth a lot, a higher cost per lead still pays off.
How do you measure LinkedIn ads management success?
By qualified leads and sales meetings, not clicks. Your sales team rates each lead, and we use that feedback every 2 weeks to adjust audiences, offers and ads.
GET IN TOUCH
Let’s Plan Your
LinkedIn Ads Management
Tell us who your ideal customers are and what you sell. We’ll suggest a LinkedIn campaign plan.
YOUR BUYER FIRSTTarget the roles that buy from you
LEAD QUALITYSuccess measured by qualified leads
MORE CHANNELSAds, creative, landing pages and SEO
Meta Google Ads TikTok LinkedIn YouTube
Connected across borders. Built around your business.